What is so special about Himalayan Pink Salt? Plenty! Itﾉﾀﾙs richer in a variety of naturally occurring, non-additive nutrients and trace minerals than your average refined table salt. Thatﾉﾀﾙs what gives it that distinctive pink coloration. These minerals are important to the body in a number of ways, from helping normalize blood pressure to helping the body absorb nutrients and eliminate toxins.